The Time and Temp Cop Out

Creativity can be a challenging aptitude to master.  Most believe it’s either something you have, or you don’t.  For those of us lacking the creative gene, or the ability to come up with unique or distinguishing ways to express ourselves, we typically turn to the Internet, Social Media, friends, family, etc. for ideas to help get our creative juices flowing.

It’s pretty tough to be noticed nowadays.  With the risk of dating myself, I’ve been in and around Sales for almost twenty years.  When I think back to how differently sales was done at the turn of the millennium compared to how it’s done now, the change is mind-blowing.

I admit, they changed the game. Prior to the invention of time and temperature units, most people just knew the NAME of their grandpa’s bank and that they gave away dum-dums in the drive-thru. When sign companies started putting these little, square signs with changing light bulbs or digit flippers, those same people still knew the name of the bank but also that it was 3:32 and HOT.

We’ve all heard the adage in life, “Less is More”.  When you think about it, it’s so true.  As humans in the 21^st century, technology, communication and overall pace-of-life have reduced our attention spans, how we process information, and the level of detail and thought we put into things.  Even as I write this, I’m worried length before my audience trails off.

It’s my favorite infographic. A simple but powerful statistic that supports the sign industry at large and magnifies the value of digital displays. 

If you do not know the traffic count on the street from which your sign is visible, please look it up. Knowing this figure can help realize the potential impact digital signage might make at your location. I love to share this data and always discuss it with clients when designing digital signage projects.